It also provides guidelines for the tourism sector in adopting policies and governance models that benefit all stakeholders, while promoting and preserving cultural elements. UNWTO provides support to its members in strengthening cultural tourism policy frameworks, strategies and product development. These attractions/products relate to a set of distinctive material, intellectual, spiritual and emotional features of a society that encompasses arts and architecture, historical and cultural heritage, culinary heritage, literature, music, creative industries and the living cultures with their lifestyles, value systems, beliefs and traditions”. ![]() ![]() It also promotes the exchange of good practices showcasing inclusive management systems and innovative cultural tourism experiences.Īccording to the definition adopted by the UNWTO General Assembly, at its 22nd session (2017), Cultural Tourism implies “A type of tourism activity in which the visitor’s essential motivation is to learn, discover, experience and consume the tangible and intangible cultural attractions/products in a tourism destination. This webpage provides UNWTO resources aimed at strengthening the dialogue between tourism and culture and an informed decision-making in the sphere of cultural tourism.
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